The National Taiwan Craft Research and Development Institute (NTCRI) certifies “Taiwan Green Craft” to recognize and promote original, locally-made crafts from Taiwan. Upholding its core value, “Good Craft for a Green Life,” the certification focuses on commercialized crafts with market potential. It evaluates products based on their ability to meet customer needs while enhancing distribution channels, marketing strategies, and craftsmanship standards. Since 2003, the Taiwan Good Craft Judgment and Taiwan Green Craft Certification have uncovered nearly 900 original, locally rooted craft creations.
THE STORE showcases certified works, categorizing them into key aspects of daily life: food (Happy Eating), clothing (Craft Design), living (Cozy Home), transportation (Green Travel), and leisure (Joyful Living). It presents a unique lifestyle exhibition, conveying the concept of SLOHAS (Slow + LOHAS) and encouraging people to appreciate the beauty of craftsmanship in everyday life—using creativity and artistry to redefine a refined daily experience.
Brand Philosophy: Good Craft for a Green Life
Rooted in Taiwan, “Taiwan Green Craft” draws inspiration from daily life and embodies boundless potential. It emphasizes that craftsmanship should be grounded in nature, responsive to everyday needs, and dedicated to enhancing quality of life. These products blend aesthetics and functionality, offering both sensory appeal and strong market potential. By encouraging the integration of crafts into daily living, the initiative aims to enrich everyday experiences, cultivate personal taste, and foster a deeper appreciation for craftsmanship.
EVERYDAY CRAFTS - TAIWAN CRAFT CONCEPT STORE
Exhibition Duration: 2025.01.21 - 2025.11.02
Opening Hours: Tuesdays to Sundays (Including national holidays) 09:00-17:00
Venue: 1F, Craft Exhibition Hall, National Taiwan Craft Research and Development Institute (Taiwan Craft Cultural Park)
Address: No. 573, Zhongzheng Rd., Caotun Township, Nantou County 542020, Taiwan (R.O.C)